SXSW Music Conference Spotlight: Books are the New Vinyl

Music Conference Spotlight: Books are the New Vinyl
Written by Andy Flynn | February 13, 2015

Photos (l-r): Frank Turner, Chuck D

Consider the recent surge in vinyl sales, and how book publishers could take a cue from the record business to apply savvy tactics to ensure that physical books find their audience. On Friday, March 20 at the SXSW Music Conference, a compelling group of speakers will speak on the panel Books Are The New Vinyl.

Rock & Roll Hall of Famer Chuck D continues to stir up culture via rap, public speaking and writing.Danny Bland has shared his unvarnished tales of life on the road in In Case We Die and I Apologize In Advance For The Awful Things I’m Gonna Do. Noted English singer-songwriter Frank Turner is currently assembling a memoir of his touring stories. Artist manager and SXSW veteran Rynda Laurelmoderates and literary agent Marc Gerald rounds out the panel.

Books offer distinct joys as physical objects. The visual and sensory experience are unique and important. Explore the topic further at SXSW Music – today, Friday, February 13, the final day toregister before rates increase to full price.

Andy Flynn is the creator of The Daily Chord, a collection of pertinent stories from the worlds of music.

Frank Turner photo courtesy of the speaker
Chuck D photo Jesse Knish


sxsw 2015 sotlight booksarethenewvinyl 1 sxsw 2015 sotlight booksarethenewvinyl 2

SXSW 2015 Books Are The New Vinyl w/ Rynda, Chuck D & Danny Bland!

SXSW 15 Books Rynda Chuck DannyBooks are the new vinyl.

As the digital age sucks more and more books into your iPad or Kindle, the need to have the physical in front of you that you can touch and feel and look at becomes an obsession. Yes, we want e-books and audio books, but just as the resurgence of vinyl has created a new cult status, so will the printed book, beautiful in all it’s physical glory. Interesting stories, innovative ideas and visual content demands a physical component. Rynda Laurel (curator) will discuss the topic with Chuck D (Public Enemy/Enemy Books) and Awful Things & In Case We Die Author Danny Bland (Subpop, Fantagraphics) and maybe a surprise guest or two.


awful things 456x456Topics Covered:

Where do you start? How to motivate and get to the end product.

How easy is it to publish a book – digital or physical?

How and why to come up with innovative content ideas. (Like a haiku photo book?)

Why partnerships with art galleries, fan funding, crowd sourced books, and collaborations are the future.

How and why are record labels getting into the act? (Like Subpop and Third man Books)






Rynda Creativity and Inspiration Mentor at SXSW V2V

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Get the most out of your V2V experience by participating in The Mentor Program. Benefit from the knowledge of an established professional and gain seven minutes of focused, one-on-one career council.


Who says there aren’t Women in Tech? Not Silicon Beach Fest

10500275_10152542658245269_2557514044041664909_nThanks again to the many women who shared their insights and experience at Silicon Beach Fest in June. Approximately 1 in 3 of the more than 350 speakers at SBF were women, which has gotta be a record for a tech conference. And this is most likely the largest number of women to speak at an LA startup tech event.

The Women’s Track doubled from four all-women panels planned initially, up to eight, thanks to the interest of more women who wanted to get involved: VCs and Investors, Women Founders, Fundraising form a Female Perspective, Women Developers, How to Get More Women Into Tech, PR for Startups, Politics and Social Media, Building a Business around Moms.

-Kevin Winston – Digital LA

Rynda Moderating SBF Social Media Influencers Panel

2014 Silicon Beach Fest Summer

Silicon Beach Fest Summer 2014

Meet Local Social Media Influencers
June 20th at 4:00 pm
General Assembly Santa Monica

~Rynda Laurel, @rynda, Creative Executive (Moderator)
~Marsha Collier, Social Media Commerce for Dummies, Author
~Jason Okuma, JATI, Founder and CEO
~Calvin Lee, Mayhem Studios, Designer and Brand Strategist

Join our panel where local social media influencers, who personally have more than 200,000 combined Twitter followers, will share tactical social media tips that startups and small businesses can use to promote their brand, build buzz, and engage customers. Startups and entertainment projects typically don’t have large budgets for marketing and PR, so many use social media tools including Facebook, Twitter, Instagram and more to build their brand, reach new and existing customers, do customer service, and engage communities. Speakers will give practical hands on tips on how to best use Twitter, Instagram, Facebook, LinkedIn and other social media tools with direct applications for your startup or indie project.

Don’t Miss: MusiCares MAP Fund 2014: OZZY OZBOURNE


The 10th anniversary MusiCares MAP Fund benefit concert will honor GRAMMY-winning Black Sabbath frontman Ozzy Osbourne and owner and CEO of the Village studios Jeff Greenberg at Club Nokia in Los Angeles on May 12.

Osbourne will be honored with the Stevie Ray Vaughan Award for his dedication and support of the MusiCares MAP Fund, and for his commitment to helping other addicts with the addiction recovery process. Greenberg will receive MusiCares’ From the Heart Award for his unconditional friendship and dedication to the mission and goals of the organization. All proceeds will benefit the MusiCares MAP Fund, which provides members of the music community access to addiction recovery treatment regardless of their financial situation.

Continuing to celebrate the memory of the late DJ AM, the evening’s DJ will be Mix Master Mike. There will also be a performance by Osbourne and his touring band with special guest Slash. Additional performers will be announced shortly.

“Ten years ago MusiCares merged with the Musicians’ Assistance Program, originally founded by Buddy Arnold, to create the MusiCares MAP Fund,” said Neil Portnow, President/CEO of The Recording Academy and MusiCares. “Since then our addiction recovery resources and programs have grown substantially, and this annual benefit provides a meaningful way to recognize artists and industry professionals who are on the frontlines in the battle to fight this crippling disease. It’s an honor to celebrate Ozzy and Jeff in our 10th anniversary year, and we know it will be an extraordinary evening filled with heartfelt words and serious rock and roll.”

“I know firsthand about the ravages of addiction and I also know that the MusiCares MAP Fund is a vital safety net for people in the music industry who need help with substance abuse,” said Osbourne. “This organization literally saves lives.”

“I’ve been lucky to spend my life in the music business doing things that I love,” said Greenberg. “But I’ve also seen the serious and, all too often, fatal effects of addiction in our industry, so that’s why I am an ardent supporter of the MusiCares MAP Fund.”

Osbourne’s career has spanned more than four decades as both a solo artist and as the lead singer of metal icons Black Sabbath, and includes three GRAMMY wins and an induction into the Rock and Roll Hall of Fame. In June 2013 Black Sabbath released their critically acclaimed album 13, which debuted at No. 1 in 13 countries and was the first studio album in 35 years to feature original Black Sabbath members Geezer Butler, Tony Iommi and Osbourne. At the 56th GRAMMY Awards on Jan. 26, the group won a GRAMMY for Best Metal Performance for the album’s lead single “God Is Dead?”

Beyond his music career, Osbourne is a best-selling author (I Am Ozzy, 2010; Trust Me, I’m Dr. Ozzy: Advice From Rock’s Ultimate Survivor, 2011), an advice columnist (The Sunday TimesThe London Times and Rolling Stone) and among the first rockers to have a celebrity reality television program with “The Osbournes.”

Owner and CEO of the Village studios in West Los Angeles, Greenberg was managing his first rock band at 19. He went on to produce some of the very first skateboarding events, and 1978’s Cal Jam II (one of the biggest one-day festivals in history). Greenberg subsequently booked and promoted concerts for Nederlander venues such as the Greek Theatre. He later became a talent agent for ICM where, with Tom Ross, he represented artists such as Aerosmith, Fleetwood Mac, Heart, Barry Manilow, Linda Ronstadt, and Santana, among others.

The Village has produced many of the most iconic albums of the past half-century, including those by Eric Clapton, Coldplay, Dr. Dre, Elton John, Janet Jackson, Lady Gaga, Ozzy Osbourne, Pink Floyd, the Red Hot Chili Peppers, and the Rolling Stones, among others. The complex, located in a 1922 Masonic Temple, hosts many events for artists and organizations such as The Recording Academy. Greenberg is past president and current director of the Society of Professional Audio Recording Services, a Producers & Engineers Wing Advisory Board member, and Governor and current Secretary of The Recording Academy Los Angeles Chapter. Greenberg was also one of the original board members of the Musicians’ Assistance Program.

For MusiCares MAP Fund benefit concert special dinner and concert ticket information, contact Wynnie Wynne 310.392.3777 or General admission seats will be made available via AXS.

2 Panels at Canadian Music Week, Social and More Social.

Screen Shot 2014-08-28 at 10.30.47 PM Breaking and Marketing An Artist In a World of Social


As the latecomers jump onboard the social bandwagon, many trailblazers are speculating that the boat has sailed. Social media platforms are often seen as the tool to enable music discovery, sales, and grow a fan base. Can others prove a surprise album release successful with zero advertising and just a couple of tweets like Beyoncé? Do social tools and marketing “gimmicks” work for an artist on the cusp of breaking in the music industry, or are they relevant mostly to those that are established?

This panel of social, artist marketing, and fan experts will dig in to the key issues and considerations for artists at all levels in their social and online marketing strategies.

Moderator: Rynda Laurel

Antti Silventionen (Music Kickup)
James Trauzzi (Last Gang Records)
Julie Yannatta (Sandbag)
Kavi Halemane (The Collective)
Keith Hagan (SKH Music)


Screen Shot 2014-08-28 at 10.31.01 PMLive Shows & Social Media

We know the obvious – a fan can’t buy a ticket if they don’t know about a show. With the impact of traditional advertising shrinking and many marketing budgets almost non-existent, social media is a great and affordable tool to promote shows and tours. Social Media and Live Events are a crucial relationship not just for ticket sales, but for the ability to react, get information, and for the growth of both the event and the artist(s) involved. This panel will discuss the roles the promoter and artist’s team are responsible for, and the challenges to engaging fans on social before, during, and after a live show.

Moderator: Steve Daly

Chris Campbell (Global Spectrum/Budwiser Gardens)
Ian Noble (City Parks Foundation)
Lindsay Hyslop (Universal Music Canada)
Nick Huper (ICS Festival Service GMBH)
Pat Sandrin (Evenko)



Rynda at Digital Entertainment World: Shake It Up: Music Video Strategies


Digital Entertainment World
February 2014

Shake It Up: Music Video Strategies for Promotion and Monetization

From Gangnam Style to Harlem Shake, the unexpected viral success of music videos is having an impact on how the medium is viewed as a promotional and monetizable tool. Recognizing that YouTube plays a vital role in defining hit songs often ahead of radio, Billboard now incorporates data on YouTube views as one of three metrics used to calculate the Billboard Hot 100 chart. This panel will discuss the importance of online video as a promotional and monetizable tool for the music industry.

Cathal Furey, Founder and CEO, FanFootage
Alexis Giles, Co-Founder and VP of Business Development, MOX
Kavi Halemane, EVP, Digital, The Collective
J Scavo, SVP, Interactive Marketing, e-Commerce & Fan Services, Warner Bros. Records

Tech talent judge for Talenthouse / Tech Zulu.

Rynda will be a tech talent judge for the Talenthouse Tech Zulu Hackathon!

Friday, June 7, 2013 at 6:00 PM
– to –
Saturday, June 8, 2013 at 11:30 PM (PDT)Talenthouse HQ
8810 Melrose Avenue
West Hollywood, CA 90069
As creators, developers, and hackers, we love a good challenge and even more so with time restrictions. We also enjoy spending weekends in front of the computer working on new projects or building the next mobile app. It’s our fuel. Myself included. The West Hollywood based team over at Talenthouse feels the same way. With us all in agreement on how we enjoy spending our weekends, there’s only one thing to do…hackathon!We here at TechZulu put our heads together with the people at Talenthouse to bring you an exciting weekend of hacking, music, food, art, and Hollywood quality entertainment. The event will focus on solutions driving creative discovery and sharing of art. Talenthouse will be opening up their platform containing over 20 million pieces of creative to assist participants in their development.The hackathon will take place the evening of June 7th & all day June 8th at the amazing Talenthouse offices in West Hollywood. After a weekend of hacking we’ll have awards for the best/most exciting projects selected by an all-star cast of judges. This is Hollywood after all people.


June 7th – Friday – Day 1

6:00 pm Dinner & Networking
7:00 pm Welcome & Speakers
8:00 pm Team Formation
11:00 pm Time For Rest

June 8th – Saturday – Day 2

7:00 am Wake-up! Breakfast Time!
12:00 pm Lunch
5:00 pm Final 60-Min Mark
6:00 pm Dinner & Presentations
7:30 pm Judging and Awards

7:45 pm AFTER – PARTY w/ DJ Photek

Judging Panel 

We’re excited to annouce part of our judging panel with some great influencers – Chris DeWolfe of SGN, Ted Cohen of TAG Strategic, Roman Scharf of Talenthouse, Ann Greenberg of Sceneplay, and Rynda Laurel of 1968Media.



About Talenthouse:

Talenthouse is the world’s platform for creative collaboration, connecting aspiring talent, established artists and brand advertisers. Artists always retain ownership of their own work using Talenthouse as a platform to collaborate, grow their audience and monetize their work. Brands choose Talenthouse to engage in a dialogue with consumers in an entertaining, relevant and credible context.

Talenthouse is where artists and brands engage to build an authentic community that rewards creativity and unlocks the value of collaboration.

Our mission is to liberate all artists.


Don’t Miss MusiCares MAPFund 2013: STP & Chester Bennington

map169701684May was a rough month for rock, having lost legendary musicians such as the Doors’Ray Manzarek and Slayer’s Jeff Hanneman. In the hours leading up to the ninth annual MusiCares MAP Fund benefit concert on May 30 at Club Nokia, I thought a lot about the cycle of influence — how one person inspires another, who then goes on to inspire someone else. After speaking with the evening’s performers and attendees, as well as previous and current MAP Fund honorees about the topic of inspiration, I found myself feeling inspired by these stories of courage and perseverance as I took my front-row seat.

With an opening DJ set by Mix Master Mike of the Beastie Boys, comedian Bobby Lee began his host duties for the evening by making everyone laugh. Early Morning Rebel rose to the occasion as the night’s musical openers, playing their song “Lifeboat.”

Red Hot Chili Peppers frontman and previous recipient of the Stevie Ray Vaughan Award Anthony Kiedis introduced the evening’s first honoree — legendary skateboarder Tony Alva, who was honored with the MusiCares From the Heart Award. Kiedis spoke about how Alva gave him a skateboard when he was 21, which he used for transportation, and how Alva took it back when he found out Kiedis was using drugs. Alva then delivered a heartfelt and spiritual speech about his sobriety. Earlier in the evening, Alva told me about a recent trip to Baja California that helped him mentally prepare for the night, and how surfing has helped him connect to the world. In his speech he thanked last year’s honoree, Kevin Lyman, and told a story of how he went from using mostly four-letter words to three-letter words, such as “fun.” Then came a performance from Alva’s Chicken Noodle Soup Project, a jam band with a fittingly distinct surf vibe.

Next up was Norwegian rock vocalist Ida Maria and her band. Performing a three-song set, including “I Like You So Much Better When You’re Naked,” her exuberant energy and shimmery silver-fringe dress uplifted the crowd.

Comedian Andy Dick delivered a series of jokes about sobriety and racism that had the crowd in stitches, leading into the second half of the evening. Linkin Park’s Mike Shinoda introduced the second honoree of the night, his bandmate Chester Bennington, and presented him with the Stevie Ray Vaughan Award in recognition of his support of the MusiCares MAP Fund and his commitment to the addiction recovery process. Shinoda provided stories that illustrated Bennington’s character, including the time Bennington walked out on his own birthday party to record vocals for Linkin Park tracks when he first joined the band. Shinoda spoke of Bennington’s level of commitment to what he believes in, citing a time when the vocalist broke his arm at the beginning of a set in Australia and kept playing. He also touched on Linkin Park’s nonprofit organization Music for Relief, which has launched an effort to help tornado victims in Oklahoma.

“Getting sober is the biggest thing he’s done for the longevity of Linkin Park,” said Shinoda in closing, before Bennington delivered a humble acceptance speech.

“I’m happy to show up and play with my friends if it helps raise money to help people,” said Bennington. “The power of giving is contagious … you can give it away and not lose anything.”

It was an unexpectedly heavy moment for me as Bennington took the stage as the new frontman for Stone Temple Pilots with guitarist Dean DeLeo, bassist Robert DeLeo and drummer Eric Kretz and performed “Wicked Garden.” While it’s been interesting to see how the members of some bands have refigured and reimagined themselves over the years, the songs are the glue that keeps it all together. It may have been a different voice singing “Big Bang Baby,” “Vasoline” and “Trippin’ On A Hole In A Paper Heart,” but the music persevered.

In the finale, the Stone Temple Pilots were joined by Slash and Duff McKagan for a cover of Mott The Hoople’s “All The Young Dudes,” which was written by David Bowie. As I left the building, I remembered some of the various configurations in which I’ve seen these musicians perform. They are the rock icons of my generation, and on this night they joined their rebellious forces for a good cause.

If the GRAMMY Awards is Music’s Biggest Night, the MusiCares MAP Fund benefit concert is music’s most compassionate night.

Public Enemy at SXSW -Doritos #BOLDSTAGE

Public Enemy along with LL Cool J, Ice Cube and Doug E Fresh play the Dorritos #boldstage on Thursday March 14th.  Adding to the fantastic line-up is an interactive element in a bold way.

How it works via MASHABLE:

“Mama said knock you out,” LL Cool J once quipped, and if you want him to rap those historic fighting words during South by Southwest in Austin, Texas, all you have to do is tweet.The rapper — along with Public Enemy, Ice Cube and Doug E. Fresh — are headlining Doritos‘ interactive concert on March 14. Twitter engagement from concertgoers and fans watching the live stream remotely will affect the outcome of the opening act, special effects, onscreen visuals and the encore song, Doritos exclusively told Mashable.

Hashtag #BoldStage will power the interactivity on Doritos’ concert stage, which is a 62-foot vending machine with a four-story LCD screen that will encourage people to tweet and showcase their photos. The infographic below explains exactly how to participate.

For example, three up-and-coming artists (Devin Miles, Seth Sentry and Snow Tha Product) will battle right before the main event to become the show’s opening act. To win, they have to attract the most #BoldStage tweets with the one song they get to perform.

The hashtag will influence LL Cool J’s encore number, what photos appear on the LCD screen and when smoke, lasers, pyro, balloons, confetti and beach balls will be used.

Doritos will stream the show on Facebook, while Mass Relevance will calculate tweets.

During the concert, Doritos will launch its first global marketing campaign — “For the Bold” — which will purportedly give the brand a new image. The rebranding includes redesigned packaging.

“We’ll be using the four-story screen to unveil the look and feel,” Ram Krishnan, vice president of marketing at Frito-Lay, told Mashable. “We’ll also launch new TV ads.”

How Mass Relevance Will Calculate Your Tweets

“The Mass Relevance platform has firehouse access to Twitter’s API, which means that all Twitter content that is sourced through the Mass Relevance is happening in real-time,” Mass Relevance CEO Sam Decker said. “Reporting built into the platform gives insight into how many tweets per minute are occurring based on the keywords, hashtags, users, et cetera, that the brand is using as criteria to filter and display content.”

Rynda presenting @ MIDEM 2013: Marketing – Fan-to-Fan Marketing for Artists & Brands

Screen shot 2012-12-21 at 2.22.24 AM

Today’s marketing strategies must go beyond the direct-to-fan model for maximum impact. Artists and brands can expand reach by working with and inspiring fans to share and communicate their vision. Various methods can be used to maximize engagement within a fanbase while also expanding the reach to new fans. Discover how innovative ideas, cross marketing among platforms, working with startups, and building strong communities can help you set up a successful fan-to-fan marketing strategy.

Midem 1


midem 2


Silicon Beach Fest Fall 2012: Music: Tech A&R panel

Music: Tech A&R
With so many music apps and streaming services available, what new opportunities can the startups of tomorrow present artists and fans while attracting listeners and consumers? Much like A&R reps look for talent, performance and the live experience for an artist, we look for a perfect combination of purpose, functionality and user experience for a music startup.

Rynda Laurel (moderator)1968media Founder/CEO@rynda

Scott PerrySperry Media Founder@scottperry

Deborah KleinHands On Management CEO@bellabina

Andy Sternberg

Adler Integrated, Chief Digital Strategist


Nick Lippman
Lippman Entertainment, Vice President

Brian Solis and Client Billy Corgan at SXSW 2012

Brian Solis and Billy Corgan sxsw 2012

A few months back Brian Solis tweeted about one of his favorite artists who happens to be one of mine. We ended up in a discussion about music and he came up with the idea of having Billy Corgan, who was my client at the time, on his End Of The Music Business as Usual Keynote at SXSW 2012.

After 1000’s of e-mails, texts and schedule changes, thanks to Peter Katsis and Deb Klein at Prospect Park, and of course SXSW and Billy Corgan, we managed to organize it.

Here are the highlights:
About the Interview
Video of The Interview
Post Interview with Brian
Google Play Interview
What’s Trending with Shira Lazar
Billy on InfoWars


See you at MIDEM? I’ll be chatting about Tips on Marketing: Digital Campaign, Direct2Fan and Engagement

Tips on Marketing: Digital Campaign, Direct2Fan and Engagement

Tuesday, 31st January 2012 from 2:00 PM to 3:00 PM

MentoringDirect2Fan Camp, Riviera HallDirect to Fan

Receive personalised advice on successful marketing strategies and applied techniques from specialists and practitioners. Each mentor leads two one-to-many discussions with 7 participants during 30 minutes each. This is your chance to ask all your questions and get practical advice on the related topic. No need to book, just turn up! First-come, first-served.


Berger VirginieBerger Virginie
Founder and CEO, DBTH (France)Virginie Berger, more than 14 years of experience in the media and music industry, is the founder and CEO of DBTH,,  a strategy, promotion and development firm, dedicated to artists and creative industries.She also wrote  the book “Music and digital strategies” (IRMA publishing).She is the former marketing and content director of MySpace France, and now also reader for IMM, Nanterre university, Irma and many conferences.She is also the publisher of “Don’t believe the Hype”(, a website dedicated to musicians, artists, bands and people from the music industry. It gives them the tools, resources, expertise and guidance to help them take their music career to the next level.”

Laurel Rynda Laurel Rynda
1968media (USA)Rynda has an extensive background in the music business, digital marketing, social media, and business development. Currently she is focused on working with established music artists such as The Smashing Pumpkins, managing all digital strategy and content creation initiatives. She also consults for startup technology companies and is on advisory boards for a number of non-profit organizations. Because of her expertise in these different areas you will often find her speaking at international conferences on a variety of subjects. For more information go to

McGregor Sam McGregor Sam
Marketing Director, Good Lizard Media (UK)Good Lizard Media is a leading Digital Marketing Agency from the UK. Working with artists and brands to create bespoke marketing strategies at the highest level, whether in building customer bases, curating fanbase initiatives or driving product sales.With a pedigree of number one albums, major TV and film releases; Good Lizard look to promote through the latest web initiatives and apps, nurturing a long-lasting consumer base.In-house web design and dedicated marketing managers enable the company to quickly and efficiently turn ideas into reality and campaign concepts into measurable deliverables.Clients Include; The Prodigy, BBC, Channel 4, The Subways, O2

Rynda gives a shout-out to MIDEM!

Midem is by far one of my favorite conferences. Those that know me well can understand that considering my love for French culture. Of course that is not the only reason – it truly is a top-notch music conference – so when they asked me to do a little video for them I said MAIS OUI!


Video Interview: Using Twitter for effective communications at Connected Marketing Week

This was from last year at 140conf in San Francisco! Guess it just got posted. If you are intereted in the real-time web and have a chance to go to a 140conf near you – do it!


Marla Schulman, Founder, Consultant & Brand Concierge at Dvin/Ideas, interviews Rynda Laurel , Founder at CauseWeRock and partner at DigiStar, who was invited on stage at Connected Marketing Week 2010 to speak at Jeff Pulver’s 140 Character conference. Rynda discussed how musicians are using the real-time Web. Marla references Agchat, a twitter chat started by farmers to educate consumers about the food they consume and how food can be grown and raised sustainably. Rynda talks about why she likes the 140 Character conferences and the ingenious concept of having to deliver a presentation in less than ten minutes.

To learn more about speaking at Connected Marketing Week, please visit:

To learn more about Jeff Pulver’s 140 Character conference, please visit:

Don’t Miss: MusiCares MAP Fund May 6th 2011



MusiCares MAP Fund Benefit To Honor singer Dave Gahan and Vans Warped Tour founder Kevin LymanSteven Tyler (; will present the Stevie Ray Vaughan Award to Gahan for his dedication and support of the MusiCares MAP Fund, and for his commitment to helping other addicts with the addiction and recovery process. Concert promoter Gary Tovar will present Lyman will be the recipient of MusiCares’ From the Heart Award for his unconditional friendship and dedication to the mission and goals of the organization.

Host: Comedian Greg Behrendt
Performers: Chester Bennington, Curt Bisquera, Dave Gahan, Jane’s Addiction, Vincent Jones, Martyn LeNoble, David Levita, Jason Orme, Ozomatli, and Paramore. Adam Bravin and Justin Warfield from She Wants Revenge will DJ during dinner.

Tickets are available on Ticketmaster (​m/event/2C00465545293F55) or contact Wynnie Wynn for more information (310 581-8659,


SXSW 2011 CauseWeRock Panel: Thank You!

I’d like to thank the wonderful people who participated in the “Help I Need Somebody, Musicians With A Cause” panel. I’d also like to thank the fine people at SXSW for helping to organize this right up to the last minute!

From Left to Right:
Jason Thomas Gordon, Kingsize, Founder Music Gives to St. Jude Kids
Peter Griesar, Musician,
Kathy Valentine, Musician, The GoGo’s, Bluebonnets
Patty Schemel, Drummer, Hit So Hard
Brandon Deroche, Musician, Causecast
Rynda Laurel, Moderator, CauseWeRock

SXSW Music: What it Takes to Get and promote Gigs

Was honored to be asked to fill in as a panelist for this great topic! Thanks Lou!

What It Takes to Get and Promote Gigs

New, emerging, and established artists are having difficulty filling venues. Could it be that artists are not being booked in the right places? Could it be that ticket prices are too high even for smaller artists? Is it because nobody knows how to best promote the gigs? Or is it all of the above? This panel will focus on everything you wanted to know about getting a gig and how to promote it effectively and efficiently, and how new technologies can play a vital role in all this. Each panelist is an expert in their field and will talk about the traditional and nontraditional methods of booking and promoting gigs.


About Rynda’s SXSW 2011 CauseWeRock Panel: Help I Need Somebody



CauseWeRock is happy to announce that our first event will be at SXSW Music 2011! Saturday March 19th @ 3:30pm

Help! I Need Somebody: Musicians With a Cause

What are musicians doing to give back? Plenty. Join our panel of superstar artists as they discuss why they get involved. Listen to personal stories relating to health issues, green/environment initiatives, activism and more. From personal appearances, monetary support, living by example, donating goods and content etc, musicians have a platform to speak to a wide audie…nce and create awareness and involvement with their fans. Hear first hand how music, musicians and YOU can change lives. We will also look at how social networks, mobile applications and online platforms help musicians/organizations to expand their message.

Confirmed panelists:

Kathy Valentine, The GoGo’s, Bluebonnets


Patty Schemel, Drummer, Hit So Hard

Brandon Deroche, Causecast

current campaign:

Peter Griesar,

Jason Thomas Gordon, Kingsize, Founder Music Gives to St. Jude Kids is focused on showcasing music artists who are involved in philanthropic activities.

SXSW official page:
Hashtag: #sxswCWR

thanks for your support!
Rynda Laurel, Founder

Social Media Club, AF83média, ReadWriteWeb and present SMC Lounge

Social Media Club, AF83média, ReadWriteWeb and present SMC Lounge/ Tech Talk Show- a marathon gathering everybody around passionate tech-discussions and interviews with top-notch guests. The talkshow will be mostly in english, with american and french english-speaking hosts.

MEDIA: All media outlets are welcome and will be offered access to a green-background in a connecting studio as well as interviews with our guests

WHERE: Webcastor: 47 rue des entrepôts, 93400 Saint Ouen – located 4 minutes from subway station “Porte de Clignancourt”, line 4. MAP

(*up-to-date info click here)

Interested in an intereview? contact me at or on twitter @rynda

Girls In Tech Ask: So you wanna be a #RockNRoll Star… or just look like one?

So you wanna be a #RockNRoll Star… or just look like one?

You know that time when you had a big event to go to and you said to yourself “I wish I could do my make-up like _________”

Well here is your chance. Get on it girls!  Find a photo, bring a cd (remember those? ) or bring a magazine tear out of your favorite artist look and bring it to Fashion Night Out at Saks Fifth Avenue in Beverly Hills. As part of the overall event, they will be offering Rock-Star makeovers – what better time to get yours?  The makeup artists there are top-knotch and can help you create any look you choose – and you choose to ROCK!  So who’s it gonna be?

Or, do you just want to know how to get ready for an awesome concert? (Me? I’m hitting Stone Temple Pilots next week and will go for the smoky-eye – light lip look…)

You can also let the make-up artists get creative, bring your your inner Rock Star and give you a look you never thought of!

Don’t be the one wanting to go to a sold out concert! Get your tickets NOW- no ticketmaster fees! (little music business joke…) TICKETS


Join Girls in Tech LA and Shop for a Cause on September 10 at GITLA’s Fashion’s Night Out event at Saks Fifth Avenue in Beverly Hills, where 5% of proceeds from purchases made that evening go directly to  Dress for Success.  Tickets are just $30 bucks and they buy you an exclusive 15% discount on most items in the store, as well as access to amazing stylists, makeovers, hair and beauty consultations, designer giveaways and more.

With tickets you get your backstage pass: a private VIP lounge where Malibu Wines will be serving up its mouthwatering wines and h’ors d’oeuvres.
Oh, and the swag bags will rock too!

Get your tickets, mark your calendars and LETS ROCK!

What: Girls in Tech Presents: Fashion’s Night Out sponsored by Saks Fifth Avenue   When: Friday, September 10 from 6:00 pm to 10:00 pm
More info: GITFNO

See you there!




La Night des Tech Women Paris

I am happy to be representing Girls In Tech Paris as a coordinator for this event:

La Night des Tech Women

Bringing various PARIS Women in Tech groups together in one night!

Where:  @LaCantine

When: June 29, 2010 (19h-22h)

More info and registration here.

Rynda’s Events for May: LA, SF, Paris, Girls In Tech, Digital LA, MusiCares, TEDxSoMa

You didn’t think a little thing like moving to Paris for the summer would slow me down did you?

Girls in Tech Paris
Launch Event!
May 31th 7:30pm Paris
Link to tickets/info

DigitalLA Paris Cocktails
May 19th 8pm Paris
Delaville Cafe
35 bd de Bonne Nouvelle, Paris

MusiCares Map Benefit Concert
Honoring Women in Recovery
Volunteer, Talent
May 7th 7pm Los Angeles
Link to Tickets

May 21 San Francisco
Link to info

Girls in Tech PR & Marketing Panel Reviews & Photos

Girls In Tech PR & Marketing 3.0 Panel:

On April 22, the Los Angeles chapter of Girls in Tech hosted an incredibly successful PR & Marketing 3.0 panel. The turnout was above and beyond what we expected and we were thrilled to be able to engage so many great minds on such a relevant topic.

The amazing panelists (if I do say so myself) were: Rynda Laurel @rynda (AF83, Bearstech & Hackable:Devices), Heather Meeker @heathermeeker (Whrrl), Babette Pepaj @bakespace(Bakespace, TechMUNCH & The Daily Bits), Amanda Coolong @acoolong (Tech Zulu, & Beta PR) and me, Christine Kirk @luxuryprgal (Social Muse Communications)
Click here for the rest of the GIT Blog Post and here for Photos
Published: April 28,2010 | girlsintech.netGirls In Tech – Where Geeky Girls Rule

SXSW 2010: WomensRadio Blog about The Power Pie Panel

SXSW 2010: The Power Pie
Published: April, 2010 |

By Brian Ball, Host of WomensRadio Music Review

Click here to read the original WomensRadio Blog Post

Feeling bright-eyed and bushy tailed, we were up and at ’em again by 9AM; leaving ourselves plenty of time to charge up for our last full day of SXSW 2010.  Up first on the docket was the all-woman panel, “The Power Pie: Purpose, Passion, Performance and People”, presented by Ariel Hyatt (Ariel Publicity & Cyber PR, Author of Music Success in Nine Weeks), Jody Gnant (Edelman Digital), Deborah Crooks (SF Independent Singer-Songwriter) and Rynda Laurel (

As mentioned during introductions, the panel was brought together by all four members’ realization that in order to create a successful career for oneself as a musician in today’s world, one must first build a strong team that is both diverse and cohesive in execution while drafting and implementing a concrete plan of attack to guide each member along the way.

“There’s a completely new model of how to market your brand if you’re an artist … it’s all about creating a team.” –Rynda Laurel

The expertise offered during the panel was top-notch, and having been our first attended all-woman panel at SXSW, made it even more of a special memory.

Among the many tips and tricks offered during the panel, it was through the use of the following formula the panelists shared exactly which “ingredients” one should prepare prior to baking their “Power Pie”, thereby executing a successful business campaign in today’s music world.

(x) Set your goals + (y) Create a timeline + (z) Know who can help you = (P) Power Pie

“The whole thing I’ve got going right now is aligning my music with either cause-related events or campaigns that are consistent with my art, my audience and my beliefs.” –Deborah Crooks



Curating, Moderatring, Coordinating! FAIRfund, Digital LA, Live Earth, Girls In Tech

Here are some events I am involved with this month. Hope to see you there!

“Bittersweet Chocolate & Champagne”

1st Annual Los Angeles Fundraiser
Host Committee
April 15th 6pm Los Angeles
Link to RSVP

Digital LA
Green Goes Digital Panel

Co-Sponsor & CO-Moderator
April 16th 6pm Los Angeles
Link to RSVP

Live Earth
Run For Water

Senior Ambassador
April 18th World Wide
Link to RSVP

Girls In Tech Los Angeles
The Buzz PR & Marketing 3.0

April 22nd, 6:30pm Los Angeles
Link to RSVP

Twestival March 25th at The Roxy: Get Your Tickets!

Honored to be the Pacific Coordinator for this year’s Twestival


Twestival LA website

Twestival LA Twitter

Twestival is a charity festival whereby 175 cities from around theworld come together for events on 1 day- March 25th- raising money for one cause. This year we’re raising money for Concern Worldwide,an international humanitarian organization transforming the lives ofthe world’s poorest, most marginalized children through access toeducation.


@LATWESTIVAL @TheRoxy will feature: Video turntablist/remixer Mike Relm (YouTube Live, WebbyAwards) performing live, Tweet Museum one-of-a-kind celebrity Twitterart, Polite in Public Digital Photo booth, 16 year-old DJ prodigy andmusic blogger Jake Simon, plus: a SURPRISE GUEST PERFORMANCE by a top touring alternative band! The event is Co-hosted by @ShiraLazar, Oprah Radio’s Derrick Ashong (@dashong) and will be broadcast online by Ustream.

SXSWi 2010: French by Southwest

 Working with a great group of French Companies going to SXSW!

Follow the French By South West Blog

Follow on Twitter @FrenchSXSW

About French by South West

March 12-16 2010

We are French Entrepreneurs, Marketers, Managers, Sociologists, innovation trackers, Techies and Geeks.Our group includes Start-ups, Multinational Companies, EstablishedBrands and Associations. We love new technology and innovation, workingtogether on projects and business partnerships, participating in ThinkTanks, CoWorking and Shared Experiences.


We have put together a blog and various social media outlets and toolsto help narrate our adventure in Austin. We will share feedback, viewsand analysis on emerging technologies and emerging practices in generaland on specific issues for the French. We will meet with companies fromall backgrounds; identify opportunities for collaboration andpre-launch new projects.


SXSW 2010 Freshly Picked Music Panels: The Power Pie


SXSW 2010 Freshly Picked Music Panels:

The Power Pie: Purpose, Passion, Performance and People

WHEN: Friday March 19th, 12:30- 1:30pm

Learn from fellow artists, social media cheerleaders, new/old school musicbiz and PR experts how to create your own “Power Pie” or dream team. We will discuss how the perfect ingredient combination of purpose,passion, promotion and people results in the sweet taste of success.


Ariel Hyatt – Ariel Publicity & Cyber PR / writer of Music Success in Nine Weeks

Deborah Crooks – Performing/recording Artist, Writer, Catalyst

Jody Gnant – Artist, social media innovator, marketing strategist

Rynda Laurel – Creative Executive, Connector, Business Strategist

Follow us on Twitter~
@cyberpr    @deborahcrooks    @jodyg    @rynda